Texas home services

AI & data systems, built for home services.

Criterix builds agentic and data systems for Texas home-service companies — from speed-to-lead intake to lead operations, back-office follow-up, and insights pulled from your own calls and reviews. On top of ServiceTitan, Housecall Pro, or Jobber, not instead of them.

Every system is built for production — auditable routing, human gates, and real deployments. The demo on the right hits a live intake agent, one play from the menu.

See what we build Request an AI Opportunity Audit

Live intake demo · one play from the menu

Sample leads invoke the deployed speed-to-lead workflow when live credentials are configured.

Pick a scenario below. Each click sends that lead to our production-shaped intake agent and returns a freshly generated reply.

First response may take 3–8 seconds while the agent cold-starts.

Sample leads are fixed for safety. Agent replies are generated live on each click — mock CRM tools only, no real bookings or customer data.

The money leaks after the marketing works.

Most operators do not need more traffic first. They lose revenue in how leads are handled, how much office labor gets burned, and in the data they never get to use.

Leads slip after they arrive

Calls and web leads come in nights and weekends. Every missed message is paid traffic that never gets a fair shot at booking.

Office labor eats the margin

CSRs re-ask basics, dispatch gets messy notes, and staff burn hours on payments and follow-up that an agent could handle.

Your data just sits there

Years of calls, reviews, and lead-source history hold the answers to why you win and lose — but nobody has time to look.

What we build

One firm. A full menu for home services.

We go deep on one industry and wide on what we build for it. Wherever your operation bleeds time or money, there is a play for it — each one production-shaped, safety-gated, and sitting on top of the software you already run.

Revenue capture

Turn the leads and estimates you already pay for into booked, closed jobs.

Speed-to-lead intakeCSR
Answer, qualify, and prep every inbound lead — LSA, web form, SMS, missed call, after-hours — into a clean, bookable handoff. This is the live demo above.
Estimate recoverySales
Re-engage unsold estimates with approved FAQ, financing, and timing nudges so quoted work stops going cold. Clean ROI on dollars you already quoted.
Review & membership flowsOffice
Convert completed jobs into reviews, referrals, and plan renewals — and stay quiet on complaints or refunds.

Lead operations

For shops happy with lead gen but underwater on lead handling.

Classification & priority queueDispatcher
Score, tag, and rank inbound leads by intent, urgency, job value, and win probability so the team works the best jobs first.
Research & enrichmentCSR
Auto-append property, equipment, history, and service-area context before a CSR ever touches the lead.
Routing & assignmentDispatcher
Send the right lead to the right rep, branch, or trade — with the right notes already attached.

Back office

Hand repetitive office labor to an agent, with humans on the risky parts.

Payments & AR follow-upOffice manager
Chase open invoices and past-due balances with policy-safe messaging and human gates on any dispute.
Dispatch copilotDispatcher
Turn messy lead text and call notes into structured, schedulable job summaries.
Permit & paperwork draftingOffice
Draft permits, warranty registrations, and routine documents for human review — never filed autonomously.

Data & insights

Turn the calls, reviews, and history you already sit on into decisions.

Call-transcript analyticsOwner
Mine thousands of calls to surface why jobs are won and lost, CSR performance, and objection patterns.
Lead-source ROIMarketer
Score every channel by true booked-revenue ROI and payback — not vanity cost-per-lead.
Review mining & pricing intelOwner
Cluster review themes and surface pricing, seasonality, and demand signals from your own operational history.

Not sure which play pays off first? That is what the AI Opportunity Audit is for — a short paid diagnostic that ranks the highest-ROI plays for your shop.

How a play works

Every play follows the same production-shaped pattern — a layer on top of your existing stack, not a rip-and-replace project. Here it is on the speed-to-lead intake play.

Lead comes in

Web form, LSA message, SMS, or call transcript hits your intake workflow.

Qualify and collect

The agent classifies intent, urgency, and trade — then gathers missing job details.

Clean handoff

Your CSR or dispatcher gets a structured summary ready to book, follow up, or escalate.

Not a chatbot. An implementation firm.

I am not here to replace your people or sell a toy. The goal is production-grade systems that remove real work and route anything risky back to your team.

Works with your stack

Sits on top of ServiceTitan, Housecall Pro, Jobber, and the phone system you already run.

Human gates where it matters

Refunds, billing, cancellations, and complaints always route to your team — never handled autonomously.

Built for production

Graph-based agent workflows with auditable routing, safety gates, and observability from day one — not a prototype you hope holds up.

SMFounder

•Production AI and agent systems at scale
•Large-scale LLM inference and insight pipelines
•Texas-based; home services only

Who you work with

Production AI, built for your industry.

I’m Sean Miller, based in Texas, focused exclusively on home services. My background is in production AI integration: agent systems and LLM pipelines built to run reliably at scale. Criterix is where that engineering shows up for Texas home-service operators.

Start with the audit

Low-risk entry point. You get a ranked, ROI-backed shortlist of plays and a scoped pilot path — not a vague AI roadmap.

Best starting point

AI Opportunity Audit

A short paid diagnostic across your whole operation — intake, follow-up, back office, and the data you already sit on. You get a findings memo, an ROI model, and a ranked shortlist of plays worth piloting first.

Pilot implementation

One play, one workflow, one integration, one channel. Prove ROI on a single high-value use case before you expand.

Rollout & managed operations

Expand to more plays, channels, and branches — then keep them tuned with monitoring, evals, and monthly KPI review on a retainer.

Request an AI Opportunity Audit

Tell me where your operation feels slow, manual, or messy — lead handling, back office, or data you’ve never had time to use. I’ll show you where an agent or data workflow would actually pay off.

Intake, follow-up, and back-office workflow review
A look at the call, review, and lead-source data you already have
A ranked shortlist of plays — not a generic AI pitch